bet365 Review 2025: All-Round Site With Top Odds
Gambling.com Rating: 9.1/10
Our Verdict: A hugely popular site worldwide for a reason - with exceptional live streaming features, a wide range of markets and standout odds.
bet365 is one of the most complete online bookmakers - unsurprising, considering the site has over 80 million customers across more than 200 countries.
This company was one of the pioneers of online sports betting two decades ago and launched in Australian back in 2012.
Judging by my latest testing of the site and app, bet365 still sets the standard in online betting.
With live streams of over 600,000 sporting events each year, I've been able to watch and bet on various sports, including cricket, soccer, tennis and horse racing.
The mobile app ranks among the best out there, with new features consistently added/
That said, I still see some room for improvement. Beginners might find the site a bit confusing, so I'd like to see some user experience enhancements.
And while the odds are generally high-value, they could be improved for some sports, like Formula 1.
Overall, though, this is one of the best betting sites in the business.
- 600,000 events streamed live annually
- Highly-rated, feature-packed betting app
- Same-game multi for 14 sports
- Highly reputable brand (80 million+ customers worldwide)
- Site design could confuse beginners
- F1 odds not the best around
Our bet365 Rating Explained
| Category | Score | Reasoning |
|---|---|---|
| Range of Sports | 9/10 | Wide range of markets across sports - with one or two exceptions. |
| Betting Features | 9/10 | Same-game multis for 14 sports, much more than average. |
| Payments | 9/10 | Good range of fast, safe, and reliable payment options. |
| Customer Support | 8/10 | Helpful live chat and social media support - no phone support. |
| Reputation | 10/10 | Globally respected brand with huge customer base. |
| User Experience | 9/10 | Clean design and easy navigation (slightly busy look if new to betting). |
| Mobile Platform | 9/10 | Top-tier app with positive feedback from mobile bettors. |
| Responsible Gambling | 9/10 | Wide selection of industry-leading responsible gambling tools. |
| Live Streaming | 10/10 | Excels in this area, with 600,000 events streamed annually. |
| Value of Odds | 9/10 | Competitive prices, especially for cricket and AFL. |
Gambling.com Rating: 9.1/10 (Highly Recommended)
Find out more about how we rate betting sites
bet365 offers a strong selection of cricket markets across Tests, ODIs, and T20s, with major competitions well represented.
For example, during the 2025 IPL season, an average match featured around 60 pre-match markets, including top batter, first wicket method, and total match sixes.
In one Mumbai Indians vs Sunrisers Hyderabad game, I was able to boost odds on six separate pre-match picks.
While coverage is generally comprehensive, longer-format matches like Tests could definitely use greater market variety.
A standout feature is the cricket same-game multi – something bet365 has that rivals like Ladbrokes currently don’t.
This makes it one of the few cricket betting sites with this option available.
Although other sports like soccer and racing come with more live streams, major tournaments such as the Cricket World Cup are frequently available to watch on bet365.
“bet365 comes into its own during cricket's biggest events, with odds boosts for major competitions like The Ashes and World Cups.”
bet365 Rugby Betting
bet365 covers all the major rugby competitions, including the NRL, Rugby World Cup, Super Rugby Pacific, and State of Origin.
The range of rugby betting markets is particularly strong for top-level union matches, where same-game multis are available.
This feature lets you combine options like match winner, first try scorer, and total points into a single custom bet.
Rugby league is also catered for, with a focus on NRL betting. I found real-time stats helpful when researching bets, and counted an average of over 150 individual markets per NRL game.
One notable promotion is the 'Extra Time Extra Chance' offer, which allows NRL win bets to carry into extra time if required - a nice touch that isn't widely available elsewhere.
However, market depth drops off for lower-profile fixtures, such as early-round Currie Cup games and international tests featuring weaker nations, where fewer than 30 betting options are sometimes available.
“I've been impressed by the same-game multi for rugby at bet365 - most other sites don't have this option.”
bet365 AFL Betting
bet365 stands out as a reliable option for AFL betting, particularly for those who want to build multi-leg bets.
The same-game multi includes a variety of markets, such as disposals, match result, goal scorers, and total points.
'Same-Game Multi+' extends this further so that you can combine markets from multiple AFL fixtures into a single bet.
Another distinctive feature is the player multi, which lets you create a bet centred entirely on one player's performance.
I tested this by backing a midfielder to exceed 25 disposals and kick a goal - something which isn't doable elsewhere.
While the variety is strong for marquee matchups, some lower-profile games tend to have fewer player-specific markets, especially early in the season.
bet365 Horse Racing Betting
bet365 offers broad horse racing betting options, with markets available for all key Australian meets as well as international races from the UK, Ireland, France, and the US.
When betting on Flemington, I found the statistical view particularly helpful - it includes form guides, jockey-trainer details, and race history, all in one place.
Live streaming is available for every Australian race with a qualifying bet, and I’ve also used it to watch overseas races, including major events from the UK and US.
For futures bettors, early markets are a highlight. I’ve placed Melbourne Cup bets months in advance, and bet365 consistently lists year-round odds for flagship races.
One limitation I noticed is that fixed-odds markets for international races aren’t always posted as early as local ones.
“bet365's each-way deals are impressive - I also like the futures options for Australian racing.”
bet365 Soccer Betting
As a global soccer betting site, bet365 delivers across the board on the world's game.
You’ll find odds on almost every match and competition worldwide, including A-League and Asian Champions League matches.
Soccer is a priority at this site - as evidenced by sponsorship of the UEFA Champions League and the site's long-time backing of English Championship side Stoke City, where bet365 is headquartered.
I found bet365 to have competitive soccer odds across the board - often leading the way for value.
Soccer matches from major European leagues like Spain's La Liga, Italy's Serie A and Germany's Bundesliga are streamed live for Australian bet365 customers as well.
“Live soccer streaming at bet365 is top-tier - when a stream isn’t available for certain games, audio commentary and live updates keep me up to date."
bet365 Tennis Betting
bet365 is a strong option for tennis betting, with markets covering everything from Grand Slams and ATP/WTA matches to lower-profile Challenger, and ITF events.
It’s ideal for knowledgeable tennis punters who know how to seek out value at lower levels of the game.
Most matches I’ve bet on have also been available to stream, as long as I had a funded account or had placed a bet in the past 24 hours - which is a major plus.
In comparison, PlayUp tends to focus more on major tournaments and doesn’t offer live streaming for tennis, which makes bet365 a better choice for betting on tennis in my opinion.
bet365 Golf Betting
When it comes to golf betting, bet365 does the simple things well, without too many extra frills.
Our odds comparison tests have shown that bet365 usually beats the competition for outright golf odds.
There's also an extensive range of markets for the mini-tours, along with all the main tours like the PGA, DP World Tour and LIV Golf.
Some sites haven't caught up with the rise of LIV, but bet365 has lots of betting options for the Saudi-backed tour.
There's no live golf streaming but this is the case for most golf bookies, largely due to broadcasting restrictions.
Combat Sports at bet365
bet365 delivers MMA betting odds for fight fans, especially for UFC and Bellator events.
Markets include method of victory, round betting, and total rounds, with the odds often released early.
I found bet365's boxing betting coverage to be equally robust, spanning major title fights to regional cards.
A boxing same-game multi was recently added, although it doesn't allow you to combine too many markets yet.
bet365 Odds & Market Variety
bet365 made its name by offering better odds and more markets than competitors - and it's clear this bookmaker still focuses on the essentials.
The prices here are rarely beaten for soccer or horse racing in my experience.
That said, I've noticed Formula 1 odds sometimes lag behind competitors like Unibet.
Esports betting is a strength of bet365, with markets available on popular video games such as Fortnite, League of Legends and Counter-Strike.
In terms of available betting markets across all sports, bet365 still leads the way in the online betting world.
This range of markets spreads to same-game multis, where I was rarely limited when creating my multi bet.
bet365 Same-Game Multis
bet365’s same-game multi is the best I've used. You can combine up to 12 selections, which is a reasonable amount.
But the best thing about this same-game multi is that it's available across 14 different sports - more than any other Australian bookmaker currently offers.
The supported sports are: AFL, soccer, tennis, basketball, American football, baseball, rugby union, rugby league, ice hockey, boxing, MMA, cricket, Formula 1 and darts.
There's also the Same-Game Multi+ feature, which allowed me to combine bet builder markets from different sports into a multi-leg bet.
Overall, I rate this as one of the top SGMs on the market - both in terms of functionality and flexibility.
Same-Game Multi Comparison
| Bookmaker | Maximum Selections | Sports Available |
|---|---|---|
 | Up to 12 | 14 Sports in Total |
 | Up to 12 | 6 Sports in Total |
 | Up to 14 | Soccer Only |
With a clean interface and intuitive design, bet365 makes placing a bet easy.
However, the site might be a bit too busy if you're a newcomer to online betting.
The signature green and grey colour scheme is visually pleasing. Navigation is streamlined, with a top menu bar and left-hand menu listing sports and events.
There are some extra bells and whistles here that other sites don't have, like team pages for soccer, where you can see a team's statistics, upcoming fixtures and latest odds.
bet365 offers rapid loading times and doesn’t usually suffer from lag, although the mobile browser site performs worse than the app in my experience.
Overall, bet365’s user-centric design and efficient layout make it easy to find what you're looking for.
Depositing & Withdrawing Funds
| Payment Method | Minimum Deposit | Average Withdrawal Time |
|---|---|---|
| Visa Debit | $10 | 1-4 Hours |
| Apple Pay | $10 | Instant |
| PayiD | $10 | 1-4 Hours |
| PayPal | $50 | 1-4 Hours |
| bet365 Mastercard | $5 | Instant |
| Google Pay | $10 | N/A |
| Bank Transfer | $200 | 1-4 Hours |
After testing the bet365 app extensively on both iOS and Android, I found it to be one of the most reliable betting apps on the market.
It loads in just a few seconds and runs smoothly, even during busy periods ahead of popular events.
The app is highly-rated by the majority of users: with a 4.6/5 average user rating on both the App Store and the Google Play Store.
Users have praised the slick design, responsive layout, and easy access to features like live streaming.
While I didn’t encounter any issues myself, some users have reported occasional bugs or minor glitches. That said, bet365 seems proactive in addressing these through regular updates.
The main downside is that, similar to the desktop site, the app can feel a bit cluttered if you’re new to betting.
Overall, though, this is a top-tier mobile betting experience.
Customer Support
If you run into any issues or have questions, I recommend using 24/7 live chat support - it’s by far the quickest and most convenient option.
I tested it myself with a couple of queries about my account, and I was connected to an agent within two minutes each time.
Email support (support-eng@customerservices365.com) is also reliable, but not ideal if you're looking for a quick response, as it it usually takes a few hours to hear back.
| Channel | Availability | My Experience |
|---|---|---|
| Live Chat | 24/7 | Agents helpful and responses came within two minutes. |
| Phone Support | 24/7 | Sometimes easier to explain issues over the phone than in text. |
| Email Support | 24/7 | Useful for more complex queries but slower response times. |
| By Post | 24/7 | Mainly useful for sending documentation or ID verification. |
Responsible Gambling at bet365
bet365 provides a comprehensive range of responsible gambling tools to help you maintain control over your betting.
Accessible through the 'Safer Gambling' section of your account, these tools allow users to set limits and access information about how to gamble responsibly.
I found that bet365 allowed me to apply these tools during my registration, which helped me set limits from the start.
These are the tools you can use to help with responsible betting:
- Deposit Limits
- Bet Limits
- Time-Outs
- Self-Exclusion
- Reality Checks
- Activity Tracker
The Bottom Line: Final Thoughts on bet365
If you watch sport, chances are you’ve heard of bet365 - their sponsorships and ad campaigns are everywhere.
That visibility is backed by a massive customer base, and it’s no surprise why so many people use this site.
bet365 has been a market leader for decades, and from my recent experience with the bookmaker, they’re not slowing down.
Rather than coasting on their reputation, they continue to roll out new features and promotions, keeping things fresh.
Live streaming is where the site truly excels - with over 600,000 events streamed annually.
There’s still room for improvement, but overall, it’s easy to see why bet365 remains one of the biggest names in betting.
The core strengths that built this bookmaker's reputation are still very much on display.
FAQ
Who owns bet365?
bet365 is owned by the Coates Family, who founded the company in 2000. Denise Coates is the current CEO of the company, having taken over from her father, Peter Coates. Today, she owns bet365 along with her brother, John Coates. The company is headquartered in Stoke-on-Trent, UK.
Is bet365 legit?
Yes, bet365 is a safe, regulated online bookmaker, with licensing from the Northern Territory Racing Commission (NTRC). The site uses SSL encryption to protect customer details and has a long-held reputation for security.
How long does bet365 withdrawal take?
Withdrawal times at bet365 vary by method. Debit card and bank transfers typically take between 1-4 hours, while PayID withdrawals are usually processed almost instantly. Some methods, like Google Pay, don’t support withdrawals. Processing times may depend on account verification status and the time of day you make the request.
How do I contact bet365 customer service?
bet365 customer service agents can be contacted by 24/7 live chat, email (support-eng@customerservices365.com), by post, or on the phone. Live chat is recommended as the quickest and most efficient way to get a response at any time of the day.
How do I withdraw from bet365?
Withdrawals are simple on bet365. Simply head to the 'Banking' section of your account and choose your method of withdrawal. Enter your withdrawal amount and the process will begin. Depending on your chosen method, this could be instant or could take up to 4 hours.
