Gambling.com Rating: 8.9/10
Our Verdict: Ladbrokes stands out from the crowd with market leading odds, but there's room for improvement with their mobile app.
Ladbrokes has a big reputation thanks to many years in operation, originally launching in Australia in 2013 following the acquisition of Bookmaker.com.au.
This bookie has often been at the forefront of betting innovation, and this was particularly evident when I tested the site's same-game multi feature, available on a variety of sports.
I also found competitive odds for sports such as rugby, cricket, and AFL, which shows that the site prioritises Australian punters.
However, the betting app isn't the best I've used, as it occasionally lags when searching for markets and I sometimes struggle to find my bet.
Overall though, Ladbrokes is up there with some of Australia's best sports betting sites.
Category | Score | Reasoning |
---|---|---|
Range of Sports | 9/10 | Lots of markets available, including for less popular sports. |
Same-Game Multi | 10/10 | Same-game multis can be placed on 9 sports, with 20 maximum legs. |
Payments | 8/10 | Not too many options, but supports the most popular methods. |
Customer Support | 9/10 | Quick responses over social media and live chat. |
Reputation | 10/10 | One of the longest-operating bookmakers worldwide. |
User Experience | 8/10 | Slightly complicated site layout at first glance. |
Mobile Platform | 7/10 | Decent betting app but should load quicker. |
Responsible Gambling | 10/10 | Variety of responsible gambling tools for all customers. |
Live Streaming | 9/10 | HD-Quality live streams available across 11 sports. |
Value of Odds | 9/10 | Up there with the best prices for Australia's most popular sports. |
Gambling.com Rating: 8.9/10
Find out more about how we rate betting sites
Ladbrokes offers more enhanced prices for cricket than most other cricket betting sites.
The odds here are generally very competitive and there's a decent range of cricket markets to bet on.
For example, IPL matches come with an average of 47 pre-game markets.
I also found a wide range of outright futures markets, including early markets on The Ashes.
Unfortunately you won't find cricket live streams at Ladbrokes - sites like Unibet are better options if you want to watch the cricket while you bet.
“Ladbrokes offers a great variety of cricket bets, particularly when it comes to events like the Big Bash League.”
Outside of the best rugby betting sites, online bookmakers are often found wanting when it comes to rugby.
At Ladbrokes, I've been able to bet on a player to score and his team to win, or on a team to win both halves.
These markets might seem basic to soccer bettors, but Ladbrokes has gone the extra mile to make them available for rugby.
It's not only the markets that impressed me, I found the odds to be competitive across the board, particularly when it came to the NRL.
For NRL betting, I was able to place same-game multis on every match, something that other sites don't offer.
I could combine up to 20 selections in my bet and follow along with live stats throughout the game.
“The NRL same-game multi feature at Ladbrokes is well worth taking advantage of.”
Ladbrokes delivers solid AFL betting coverage and is a reliable choice for Aussie Rules fans seeking a broad range of markets and competitive odds.
I found over 40 pre-game markets on average, including popular options such as line betting, total points, first goal scorer, and winning margin.
In addition to individual match markets, Ladbrokes provides a strong selection of future outright bets, including Premiership winner, Brownlow Medal, and Top 8 finishes - often available well before the season begins.
I couldn't find any live streams for AFL matches at Ladbrokes, so I wasn't able to watch my bet play out.
Ladbrokes offers horse racing betting markets on all races across Australia and New Zealand, as well as a host of international meets.
I was able to live stream almost all major Australian horse races, simply by having a funded account or by placing a bet within 24 hours of the race.
I've watched races from popular racecourses like Flemington, Randwick and Eagle Farm on the Ladbrokes site.
The pre-race data at Ladbrokes also stood out to me. I found detailed form guides for each horse, as well as information on track conditions ahead of Australian racing events.
You won't find exchange betting options for racing here, however. Betfair should be your go-to site if you want to seek extra value on the exchange.
“Ladbrokes is a go-to site for Australian horse racing as you can watch all the big races while you bet.”
Alongside horse racing, Ladbrokes places a major emphasis on soccer betting.
On the football landing page, I always find numerous price boosts for live games and upcoming matches.
I was able to select up to 20 legs when placing a same-game multi on the match between Western United and Adelaide United.
That's a lot more flexibility than most Australian bookmakers offer.
“Ladbrokes pays attention to the A-League, with a range of good offers and consistently competitive odds."
Tennis is one of the sports given priority at Ladbrokes and has pride of place in the navigation menu at the top of the homepage.
Live streams and lots of betting markets are offered for even the smallest events in men’s and women’s professional tennis.
Some other tennis betting sites have live streams, but not as many as you'll find at Ladbrokes.
There aren't too many unique tennis features to choose from, but an odds boost can used once per day on a tennis bet of your choice.
Despite Ladbrokes offering competitive odds across most sports, I found the odds underwhelming at times for my tennis bets.
Ladbrokes rates as a decent golf betting option, with all the big tournaments and major championships covered by a wide range of odds.
There's also special markets available year-round, where I can bet on performances over the course of a season (Rory McIlroy over/under major wins, for example).
The number of each-way placers paid by Ladbrokes has increased in recent years.
When betting on The Masters, for example, up to 10 places are paid - which is more than most of their competitors offer.
There are no live golf streams, but this is the case for nearly all golf betting sites, so I can’t knock Ladbrokes too much there.
Ladbrokes focuses solely on UFC betting with its MMA section, which is disappointing, considering other sites offer markets for Bellator and other mixed martial arts promotions.
I also found that UFC markets lacked depth, even when fight night was only a couple of nights away.
It's a different story with boxing betting - the offering is a lot more comprehensive.
Big boxing bouts feature markets like round betting, method of victory, round group betting and 'Down But Not Out' (fighter to come back and win after being knocked down).
Overall, Ladbrokes lacks features for combat sports, with bet365 doing a better job in this regard.
Ladbrokes has betting markets for 38 different sports in total, including extensive markets for American leagues like the NBA, NFL, NHL, and MLB.
I was particularly impressed by the basketball betting service here, with live streams available for the majority of NBA games alongside nearly every market I could think of.
Unfortunately, you can't watch live streams of other US sports leagues.
Greyhound racing is another sport that deserves a mention when reviewing Ladbrokes.
All big greyhound races are streamed live, while best odds guaranteed works in the same way it does for horse racing.
When betting at Ladbrokes, I noticed that the value of the odds (compared to rival bookmakers) varied a lot depending on the sport.
For this reason, I conducted some in-depth research into the odds for a few different sports.
I found that the prices for Aussie favourites like cricket and rugby usually matched, or even beat, the best of the competition (bookmakers like PlayUp).
However, for US sports, I've found better odds with companies that have an American site as well as an Australian version - the likes of bet365.
The depth of markets also varies a lot by sport and event profile. As mentioned earlier, sports like MMA lack markets, while on the flipside, sports like tennis and soccer have every angle covered.
Ladbrokes has one of the best same-game multi builders you can find online.
I was able to place same-game multis on 9 different sports, including AFL and NRL, which are often ignored by competitors.
In each same-game multi, I could combine up to 20 selections, the most from any Australian site I've tested.
As you can see in the table below, only bet365 beats Ladbrokes when it comes to the number of sports you can place SGMs on.
Bookmaker | Maximum Selections | Sports Available |
---|---|---|
Up to 20 | 9 sports in total | |
Up to 12 | 6 sports in total | |
Up to 14 | 14 sports in total | |
Up to 20 | 10 sports in total | |
Up to 12 | 8 sports in total |
Initially, the Ladbrokes site design can be slightly confusing, especially for those new to betting.
But after taking a few minutes to get used to the layout, I found it easy to access what I was looking for.
The most popular sections - like promotions - are available on the top navigation menu, with a sidebar where you can find each sport.
The homepage also offers quick access to any upcoming events, such as races or football matches.
The promotions page could be designed slightly better. The terms of each offer aren’t immediately visible, so some users might miss offers they'd be interested in.
Another little quirk is that you sometimes have to toggle to 'Future' to find events that are coming up in the next few days.
It's an extra step that most bookies don't require - usually you expect to see the odds straight away when you click into a sport or competition.
Payment Method | Minimum Deposit | Average Withdrawal Time |
---|---|---|
Debit Cards | $5 | 1-3 business days |
PayPal | $5 | 1-3 business days |
PayID | $5 | N/A |
Apple Pay | $5 | N/A |
Google Pay | $5 | N/A |
POLi | $10 | N/A |
BPAY | $200 | N/A |
Bank Transfer | $10 | 1-3 business days |
I enjoyed using the Ladbrokes betting app on both iOS and Android, but I did find one or two issues.
In my experience, the app was a little slower to load on both devices than I would have liked.
However, user reviews on app stores are mostly favourable, with a 4.7/5 average user rating on the Apple App Store and a 4.4/5 rating on Google Play.
One thing I really liked about the app was push notifications.
These were particularly useful during the AFL season, when I was alerted to the latest odds.
I've tested several ways to contact Ladbrokes customer service, and found that social media is their recommended and most effective channel.
In particular, X.com (formerly Twitter) provided the quickest responses - Ladbrokes claims an average reply time of around five minutes, which matched my own experience.
While there is also a live chat option available, it's only active during certain hours, much like their phone support.
For less urgent queries, Ladbrokes has an email contact address, though I found email response times to be considerably slower compared to other methods.
Channel | Availability | My Experience |
---|---|---|
Social Media Messages | 24/7 | Quick responses within 5 minutes. |
Live Chat | 9am-9pm | Slighty slower than using social media. |
24/7 | Longer response times than social or live chat. | |
Phone | 9am-9pm | Easier way to explain more complex issues if they arise. |
Ladbrokes clearly takes responsible gambling seriously and offers a variety of tools for those who need them.
I found the list of responsible gambling tools under ‘Gambling Controls’ in my account menu and was impressed by how many options there were.
I was also able to apply controls as soon as I opened my account, such as limiting my maximum deposits.
Here are all the tools I found at Ladbrokes that promote responsible play:
Ladbrokes remains one of the biggest names in sports betting - and it’s easy to see why.
With an impressive range of markets and highly competitive odds, this bookmaker offers something to suit most punters.
The commitment to innovation is clear, with features like live streaming and same-game multis keeping the experience fresh.
That said, I'd like the mobile experience to be improved, particularly with quicker loading times for the app.
Even so, Ladbrokes is a recommended choice for anyone seeking value and variety.
Ladbrokes is owned by Entain plc, one of the world’s largest sports betting and gaming groups. Entain, formerly known as GVC Holdings, acquired Ladbrokes Coral Group in 2018. The company operates numerous well-known brands globally and is listed on the London Stock Exchange as part of the FTSE 100 index.
Yes, Ladbrokes is a completely safe and fully regulated online betting site, with licensing from the Northern Territory Racing Commission (NTRC). Ladbrokes uses SSL encryption on its site, which means your data will always be safe and secure.
Withdrawal times at Ladbrokes vary depending on your chosen payment method. Bank transfers and debit card withdrawals can take up to three working days to process. However, if you use an e-wallet like PayPal, then you can expect your withdrawal to be processed quicker. Be aware that Ladbrokes runs a 'closed loop' policy, meaning you must withdraw using the same method you deposited with.
Ladbrokes customer service can be contacted in a few different ways. Social media platforms are recommended for the quickest response, although you could also use the live chat feature on the website, send an email or ring a customer service agent on 1300 523 276.
Yes, Ladbrokes offers live streaming of events from 11 different sports, including soccer, horse racing, tennis, cricket and basketball. To live stream at Ladbrokes, you simply need a funded account, or to have placed a bet within the last 24 hours.